About Neige

Being raised in California, where swimwear is part of everyday life, bikinis were never reserved for a single season—they were constant, effortless, and lived in. After relocating to Michigan, that relationship with swimwear changed. What was once year-round became temporary, tucked away for months at a time. But something unexpected emerged. Swimwear didn’t disappear in the colder months—it transformed. Hot tubs in the snow, winter getaways, late nights surrounded by freezing air and warm water revealed a new way to wear something traditionally seen as seasonal. A bikini became less about the beach and more about the experience. That contrast became the foundation of the brand. Neige exists in the in between, redefining seasonal swimwear by merging winter luxury with warm weather escapes